Social Media Manager

Social Media Strategy & Planning

• Develop comprehensive social media strategies aligned with client business objectives.

• Create detailed content calendars and campaign roadmaps for multiple clients.

• Define target audience personas and tailor strategies accordingly.

• Set measurable KPIs and goals for social media campaigns.

• Conduct competitive analysis and identify opportunities for differentiation.

• Stay ahead of social media trends and platform algorithm changes.

• Recommend platform-specific strategies based on audience behaviour.

Content Strategy & Management

• Conceptualize creative campaigns that drive engagement and brand awareness.

• Oversee content creation process from ideation to publishing.

• Collaborate with content writers and designers to produce compelling content.

• Ensure brand consistency across all social media touchpoints.

• Develop content themes, series, and storytelling frameworks.

• Create content guidelines and style documentation for each brand.

• Manage content approval workflows with clients.

Community Management

• Monitor and respond to comments, messages, and mentions across all platforms.

• Build and nurture online communities around brands.

• Handle customer queries, complaints, and feedback professionally.

• Foster meaningful conversations and engagement with audiences.

• Identify brand advocates and cultivate relationships.

• Manage crisis situations and negative feedback diplomatically.

• Implement community guidelines and moderation policies.

Campaign Execution & Management

• Execute social media campaigns from launch to completion.

• Coordinate with cross-functional teams (design, content, paid media).

• Manage multiple client accounts and campaigns simultaneously.

• Ensure timely publishing of content across all platforms.

• Monitor campaign performance in real-time and make adjustments.

• Conduct A/B testing for content optimization.

• Manage influencer collaborations and partnerships.

Analytics & Reporting

• Track and analyze social media metrics and KPIs.

• Prepare comprehensive performance reports with actionable insights.

• Use analytics tools to measure engagement, reach, and conversions.

• Identify top-performing content and replicate success patterns.

• Provide data-driven recommendations for strategy optimization.

• Present findings and insights to clients and internal stakeholders.

• Monitor ROI and demonstrate social media impact on business goals.

Client Management

• Serve as the primary point of contact for social media clients.

• Present strategies, campaigns, and reports to clients.

• Gather client feedback and implement approved changes.

• Manage client expectations and ensure satisfaction.

• Proactively identify opportunities for account growth.

• Conduct regular strategy review meetings.

• Build strong, long-term client relationships.

Team Leadership & Collaboration

• Guide and mentor junior social media executives and coordinators.

• Review team members' work and provide constructive feedback.

• Conduct training sessions on social media best practices.

• Collaborate with paid media team for integrated campaigns.

• Work with creative team to ensure visual-content alignment.

• Foster a culture of creativity and continuous learning.

Platform Management

• Manage organic presence across Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

• Optimize profiles, bios, and page settings for maximum visibility.

• Stay updated with new platform features and implement them strategically.

• Manage platform-specific content formats (Reels, Stories, Carousels, etc.).

• Implement social listening strategies to track brand mentions.

• Utilize scheduling and management tools effectively.

Basic Qualifications:

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field.

• MBA in Marketing or Digital Marketing certification is a strong advantage.

• Certifications in Social Media Marketing (Meta Blueprint, HubSpot, Hootsuite, etc.).

Experience

• 3-6 years of professional social media management experience.

• Proven track record of managing successful social media campaigns.

• Experience handling multiple brand accounts simultaneously.

• Agency experience preferred.

• Portfolio demonstrating diverse campaigns and measurable results.

Technical Skills

• Platform Expertise: Deep knowledge of Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest.

• Analytics Tools: Proficiency in Facebook Insights, Instagram Analytics, LinkedIn Analytics, Google Analytics.

• Management Tools: Experience with Hootsuite, Buffer, Sprout Social, or similar platforms.

• Design Tools: Basic knowledge of Canva, Adobe Creative Suite for creative direction.

• Listening Tools: Familiarity with social listening tools (Brandwatch, Mention, etc.).

• AI Tools: Understanding of AI-powered social media tools and automation.

Key Competencies

• Strategic Thinking: Ability to develop data-driven strategies aligned with business goals.

• Creativity: Innovative approach to content ideas and campaign concepts.

• Communication: Excellent written and verbal communication skills.

• Analytical Mindset: Strong ability to interpret data and derive actionable insights.

• Multi-tasking: Efficient management of multiple clients and campaigns.

• Trend Awareness: Constantly updated on social media trends, memes, and cultural moments.

• Leadership: Ability to guide teams and inspire creative excellence.

• Client Management: Strong relationship-building and presentation skills.

• Problem-Solving: Quick thinking in handling crisis situations.

• Time Management: Ability to meet tight deadlines without compromising quality.

• Attention to Detail: Meticulous approach to content quality and brand consistency.

• Adaptability: Comfortable working across different industries and brand voices.

Portfolio Requirements

Candidates must submit examples of:

• Social media strategies developed and executed.

• Campaign case studies with metrics and results.

• Content calendars and planning documentation.

• Analytics reports demonstrating campaign success.

• Examples of community management excellence.

• Crisis management or challenging situations handled.

• Competitive salary with attractive performance-based incentives.

• Opportunity to work with industries who are market leaders in their domains.

• Exposure to cutting-edge technology and innovative projects.

• Professional development and growth opportunities.

• Dynamic and collaborative work environment.

• Recognition and rewards for outstanding performance.

Professional Growth

• Diverse Portfolio Exposure: Work with 3800+ clients across 30+ industries, gaining invaluable cross-sector experience.

• Prestigious Client Base: Represent solutions to renowned market leaders.

• Skill Enhancement: Develop expertise across multiple domains – web development, digital marketing, SaaS products, and technology consulting.

• Career Progression: Clear growth path with opportunities to take on larger accounts and leadership roles.

• Innovation Culture: Be part of a team that develops cutting-edge SaaS products and stays ahead of technology trends.

• Learning Environment: Continuous exposure to latest technologies, market trends, and best practices in digital transformation.

Personal Development

• Work-Life Balance: We value your personal time and well-being alongside professional commitments.

• Youthful & Energetic Team: Collaborate with a professional, experienced, yet youthful team that brings fresh ideas and positive energy.

• Supportive Environment: Work in a culture where ideas are valued, challenges are opportunities, and success is celebrated together.

• Meaningful Work: Contribute to our mission of making the Internet a better place – work that matters beyond just numbers.

• Long-term Relationships: We invest in people who grow with us.

Interested candidates are requested to send their updated resume along with portfolio/case studies to careers@compubrain.com with the subject line: "Application for Social Media Manager - SG Highway, Ahmedabad"

Please include:

• Updated resume/CV.

• Portfolio with campaign case studies and results.

• Links to social media accounts you've managed.

• Cover letter highlighting your social media management philosophy.

• Current and expected CTC.

• Notice period.

Note: Applications without portfolio/case studies will not be considered. Only shortlisted candidates will be contacted for further rounds.

CompuBrain Private Limited is India's preferred technology consulting firm with a mission to make the Internet a better place. We offer comprehensive solutions including website design & development, digital marketing, branding, SaaS products, and technology consulting services to 5300+ clients across 30+ industry verticals.