Performance Marketer

Campaign Strategy & Planning

• Develop comprehensive performance marketing strategies aligned with client business objectives.

• Define campaign goals, KPIs, and success metrics (ROAS, CPA, CTR, conversion rates).

• Conduct market research, competitor analysis, and audience insights.

• Create detailed media plans with budget allocation across platforms.

• Identify target audiences and develop segmentation strategies.

• Plan campaign funnels from awareness to conversion.

• Recommend optimal platform mix based on client goals and budget.

Paid Advertising Management

• Plan, execute, and optimize paid campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and other platforms.

• Create and manage search campaigns (Search, Shopping, Display, Video).

• Develop and optimize social media advertising campaigns.

• Set up remarketing and retargeting campaigns.

• Implement conversion tracking and goal setups.

• Manage campaign budgets and bid strategies effectively.

• A/B test ad creatives, copy, audiences, and landing pages.

Google Ads Management

• Manage Search, Display, Shopping, YouTube, and Performance Max campaigns.

• Conduct keyword research and develop targeted keyword strategies.

• Write compelling ad copy and create ad extensions.

• Optimize Quality Scores and reduce CPCs.

• Implement negative keywords and search term optimization.

• Manage Google Shopping feeds and product listings.

• Utilize Google Analytics and Google Tag Manager for tracking.

Social Media Advertising

• Create and manage Facebook and Instagram ad campaigns.

• Develop LinkedIn advertising strategies for B2B clients.

• Set up custom audiences, lookalike audiences, and interest targeting.

• Create dynamic product ads and catalog campaigns.

• Optimize ad placements, formats, and creative elements.

• Implement Facebook Pixel and Conversion API tracking.

• Manage Twitter Ads, Pinterest Ads, and emerging platforms.

Analytics & Performance Optimization

• Monitor campaign performance daily and make data-driven optimizations.

• Analyze metrics including impressions, clicks, CTR, conversions, CPA, ROAS.

• Identify underperforming campaigns and implement corrective actions.

• Conduct regular A/B testing for continuous improvement.

• Use analytics tools to track user behaviour and conversion paths.

• Create attribution models to understand customer journey.

• Optimize landing pages for better conversion rates.

Budget Management

• Manage advertising budgets ranging from small to large-scale campaigns.

• Allocate budgets strategically across platforms and campaigns.

• Monitor daily spend and adjust bids to maximize ROI.

• Forecast budget requirements and campaign projections.

• Ensure campaigns stay within allocated budgets.

• Recommend budget increases for high-performing campaigns.

• Provide cost-benefit analysis and ROI reporting.

Reporting & Client Communication

• Prepare comprehensive performance reports with actionable insights.

• Present campaign results and recommendations to clients.

• Create executive dashboards with key performance metrics.

• Communicate campaign status, wins, and challenges proactively.

• Provide strategic recommendations based on data analysis.

• Conduct monthly review meetings with clients.

• Demonstrate clear ROI and business impact.

• Landing Page & Conversion Optimization.

• Collaborate with web development team for landing page creation.

• Optimize landing pages for conversions (A/B testing, UX improvements).

• Implement conversion rate optimization (CRO) best practices.

• Ensure alignment between ad messaging and landing page content.

• Set up goal tracking and conversion funnels.

• Analyze user behavior with heatmaps and session recordings.

• Improve website elements to enhance user journey.

Platform & Tool Management

• Stay updated with platform algorithm changes and new features.

• Implement new ad formats and beta features when available.

• Use advertising tools and software (Google Ads Editor, Facebook Ads Manager, etc.).

• Manage tracking implementations (UTM parameters, conversion pixels).

• Utilize automation and scripts for efficiency.

• Implement tag management solutions (Google Tag Manager).

Education

• Bachelor's degree in Marketing, Business Administration, Commerce, or related field.

• MBA in Marketing or Digital Marketing certification is preferred.

• Google Ads Certifications (Search, Display, Video, Shopping, Measurement).

• Meta Blueprint Certification or Facebook Ads expertise.

• Google Analytics certification is mandatory.

Experience

• 2-5 years of hands-on performance marketing experience.

• Proven track record of managing and optimizing paid campaigns.

• Experience managing monthly budgets of ₹5 lakhs or more.

• Agency experience with multiple client accounts preferred.

• Portfolio demonstrating successful campaign results and ROI.

Technical Skills

• Google Ads: Expert-level proficiency across all campaign types.

• Facebook/Meta Ads: Advanced knowledge of Facebook Ads Manager and Business Manager.

• Google Analytics: Strong analytical skills with GA4 and Universal Analytics.

• LinkedIn Ads: Experience with B2B advertising on LinkedIn.

• Google Tag Manager: Implementation and troubleshooting capabilities.

• Excel/Google Sheets: Advanced skills for data analysis and reporting.

• Analytics Platforms: Familiarity with SEMrush, Ahrefs, or similar tools.

• Landing Page Tools: Experience with Unbounce, Instapage, or WordPress.

• A/B Testing Tools: Knowledge of Optimizely, VWO, or Google Optimize.

Key Competencies

• Analytical Mindset: Strong ability to analyze data and derive actionable insights.

• ROI Focus: Obsession with delivering measurable results and positive returns.

• Strategic Thinking: Ability to develop comprehensive marketing strategies.

• Attention to Detail: Meticulous approach to campaign setup and monitoring.

• Problem-Solving: Quick identification of issues and implementation of solutions.

• Communication Skills: Clear articulation of performance metrics and strategies.

• Multi-tasking: Efficient management of multiple campaigns simultaneously.

• Adaptability: Quick learning of new platforms and features.

• Creativity: Innovative approach to ad copy, targeting, and optimization.

• Client Management: Strong relationship-building and expectation management.

• Time Management: Ability to meet deadlines and prioritize effectively.

• Technical Aptitude: Comfortable with tracking codes, pixels, and technical implementations.

Certifications Required/Preferred

Required:

• Google Ads Search Certification

• Google Analytics Certification

Preferred:

• Google Ads Display Certification

• Google Ads Video Certification

• Google Shopping Ads Certification

• Meta Blueprint Certification

• LinkedIn Marketing Labs Certification

• HubSpot Content Marketing Certification

• Competitive salary with attractive performance-based incentives.

• Opportunity to work with industries who are market leaders in their domains.

• Exposure to cutting-edge technology and innovative projects.

• Professional development and growth opportunities.

• Dynamic and collaborative work environment.

• Recognition and rewards for outstanding performance.

Professional Growth

• Diverse Portfolio Exposure: Work with 5300+ clients across 30+ industries, gaining invaluable cross-sector experience.

• Prestigious Client Base: Represent solutions to renowned market leaders.

• Skill Enhancement: Develop expertise across multiple domains – web development, digital marketing, SaaS products, and technology consulting.

• Career Progression: Clear growth path with opportunities to take on larger accounts and leadership roles.

• Innovation Culture: Be part of a team that develops cutting-edge SaaS products and stays ahead of technology trends.

• Learning Environment: Continuous exposure to latest technologies, market trends, and best practices in digital transformation.

Personal Development

• Work-Life Balance: We value your personal time and well-being alongside professional commitments.

• Youthful & Energetic Team: Collaborate with a professional, experienced, yet youthful team that brings fresh ideas and positive energy.

• Supportive Environment: Work in a culture where ideas are valued, challenges are opportunities, and success is celebrated together.

• Meaningful Work: Contribute to our mission of making the Internet a better place – work that matters beyond just numbers.

• Long-term Relationships: We invest in people who grow with us.

Interested candidates are requested to send their updated resume to careers@compubrain.com with the subject line: "Application for Performance Marketer - SG Highway, Ahmedabad"

Please include:

• Updated resume/CV

• Portfolio with campaign case studies showing results and ROI

• Screenshots/documentation of campaigns managed

• List of relevant certifications

• Current and expected CTC

• Notice period

Note: Candidates will be evaluated based on their certifications and campaign performance track record. Only shortlisted candidates will be contacted for further rounds.

CompuBrain Private Limited is India's preferred technology consulting firm with a mission to make the Internet a better place. We offer comprehensive solutions including website design & development, digital marketing, branding, SaaS products, and technology consulting services to 5300+ clients across 30+ industry verticals.