Senior SEO Executive

SEO Strategy & Planning

• Develop comprehensive SEO strategies aligned with client business objectives.

• Conduct in-depth website audits and competitive analysis.

• Create detailed SEO roadmaps with timelines and milestones.

• Define KPIs and success metrics for each client account.

• Perform keyword research and develop keyword strategies.

• Analyze search intent and user behavior patterns.

• Create content strategies based on keyword opportunities.

• Recommend website architecture improvements for SEO.

Technical SEO

• Conduct comprehensive technical SEO audits using Screaming Frog, SEMrush, Ahrefs.

• Optimize website crawlability, indexability, and site architecture.

• Implement and optimize XML sitemaps and robots.txt files.

• Fix broken links, redirect chains, and crawl errors.

• Optimize page speed and Core Web Vitals (LCP, FID, CLS).

• Implement schema markup and structured data (JSON-LD).

• Optimize mobile responsiveness and mobile-first indexing.

• Handle canonicalization, pagination, and duplicate content issues.

• Implement hreflang tags for multilingual websites.

• Work with developers on technical implementations.

• Monitor Google Search Console and resolve technical issues.

• Implement log file analysis for large websites.

On-Page SEO Optimization

• Optimize meta titles, meta descriptions, and header tags.

• Implement keyword optimization while maintaining natural content flow.

• Optimize URL structures and internal linking architecture.

• Create and optimize content for target keywords.

• Implement content optimization recommendations.

• Optimize images (alt tags, file names, compression, lazy loading).

• Improve content readability and user engagement metrics.

• Optimize for featured snippets and rich results.

• Implement E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).

Off-Page SEO & Link Building

• Develop and execute white-hat link-building strategies.

• Build high-quality backlinks from authoritative websites.

• Conduct competitor backlink analysis and identify opportunities.

• Manage guest posting campaigns and blogger outreach.

• Build relationships with industry influencers and webmasters.

• Monitor backlink profile and disavow toxic links.

• Create link-worthy content strategies.

• Track and report on link acquisition metrics.

• Manage directory submissions and local citations.

• Implement digital PR strategies for link acquisition.

• Local SEO (if applicable).

• Optimize Google Business Profile (formerly Google My Business).

• Manage local citations and directory listings (NAP consistency).

• Implement local schema markup and location pages.

• Manage online reviews and reputation management.

• Optimize for local pack and map rankings.

• Create location-specific content strategies.

• Build local backlinks and citations.

Content Strategy & Optimization

• Collaborate with content writers to develop SEO-optimized content.

• Create content briefs with keyword targets and optimization guidelines.

• Perform content gap analysis and identify opportunities.

• Optimize existing content for better rankings.

• Develop pillar pages and topic cluster strategies.

• Create content calendars aligned with SEO goals.

• Monitor content performance and recommend improvements.

Analytics & Reporting

• Track and analyze organic traffic, rankings, and conversions using Google Analytics (GA4).

• Monitor keyword rankings using SEMrush, Ahrefs, or similar tools.

• Prepare comprehensive monthly SEO reports with insights and recommendations.

• Analyze user behavior, bounce rates, and engagement metrics.

• Track ROI and demonstrate SEO impact on business goals.

• Create custom dashboards for client reporting.

• Present SEO performance and strategies to clients.

• Use Google Search Console for performance monitoring.

• Conduct conversion rate analysis and optimization recommendations.

Client Management & Leadership

• Serve as primary SEO consultant for assigned client accounts.

• Present SEO strategies and reports to clients confidently.

• Manage client expectations and ensure satisfaction.

• Provide strategic recommendations for website improvements.

• Handle client queries and concerns professionally.

• Identify opportunities for account growth and upselling.

• Conduct regular strategy review meetings with clients.

Team Leadership & Mentorship

• Guide and mentor junior SEO executives.

• Review team members' work and provide constructive feedback.

• Conduct training sessions on SEO best practices and updates.

• Delegate tasks and monitor team performance.

• Foster a culture of continuous learning and improvement.

• Share knowledge on algorithm updates and industry trends.

• Industry Updates & Continuous Learning.

• Stay updated with Google algorithm updates and search trends.

• Monitor SEO news, blogs, and industry publications.

• Attend webinars, conferences, and training sessions.

• Test new SEO strategies and tools.

• Adapt strategies based on algorithm changes.

• Implement emerging SEO trends (AI, voice search, visual search).

Education

• Bachelor's degree in Marketing, Mass Communication, Computer Science, or related field.

• MBA in Marketing or Digital Marketing certification is a strong advantage.

• Google Analytics certification (GA4).

• Google Search Console certification.

• SEO certifications from recognized platforms (SEMrush, Moz, HubSpot).

Experience

• 3-6 years of hands-on SEO experience.

• Proven track record of improving organic rankings and traffic.

• Experience managing multiple client accounts simultaneously.

• Strong portfolio demonstrating SEO success stories with metrics.

• Agency experience with diverse industries preferred.

• Experience in e-commerce, local, or enterprise SEO is a plus.

Technical Skills

SEO Tools (Expert Level):

• Google Analytics (GA4) and Universal Analytics.

• Google Search Console.

• SEMrush, Ahrefs, or Moz (at least two tools).

• Screaming Frog SEO Spider.

• Google Tag Manager.

• PageSpeed Insights, GTmetrix, Lighthouse.

Technical Knowledge:

• Advanced keyword research and analysis.

• Technical SEO auditing and implementation.

• Link building strategies and outreach.

• Content optimization and strategy.

• HTML, CSS basics (ability to review code).

• Understanding of JavaScript SEO.

• Schema markup implementation.

• CMS platforms (WordPress, Shopify, Magento, etc.).

Analytics & Reporting:

• Google Data Studio or Looker Studio.

• Excel/Google Sheets (advanced formulas, pivot tables).

• Rank tracking tools.

• Backlink analysis tools.

• Heatmap and user behaviour tools.

Key Competencies

• Strategic Thinking: Ability to develop comprehensive, long-term SEO strategies.

• Analytical Mindset: Strong data analysis and interpretation skills.

• Technical Expertise: Deep understanding of technical SEO and website architecture.

• Problem-Solving: Creative solutions to complex SEO challenges.

• Communication: Clear articulation of SEO strategies and results to clients.

• Leadership: Ability to guide junior team members and manage projects.

• Attention to Detail: Meticulous approach to optimization and quality checks.

• Adaptability: Quick adaptation to algorithm updates and industry changes.

• Client Management: Strong relationship-building and presentation skills.

• Time Management: Efficient handling of multiple client accounts.

• Continuous Learning: Passion for staying updated with SEO trends.

• Results-Driven: Focus on achieving measurable outcomes and ROI.

Portfolio/Case Study Requirements

Candidates should be prepared to share:

• SEO case studies demonstrating traffic and ranking improvements.

• Examples of successful link-building campaigns.

• Technical SEO audits performed.

• Analytics reports showing measurable results.

• Before-and-after examples of optimization work.

• Client testimonials or success stories (if available).

• Competitive salary with attractive performance-based incentives.

• Opportunity to work with industries who are market leaders in their domains.

• Exposure to cutting-edge technology and innovative projects.

• Professional development and growth opportunities.

• Dynamic and collaborative work environment.

• Recognition and rewards for outstanding performance.

Professional Growth

• Diverse Portfolio Exposure: Work with 3800+ clients across 30+ industries, gaining invaluable cross-sector experience.

• Prestigious Client Base: Represent solutions to renowned market leaders.

• Skill Enhancement: Develop expertise across multiple domains – web development, digital marketing, SaaS products, and technology consulting.

• Career Progression: Clear growth path with opportunities to take on larger accounts and leadership roles.

• Innovation Culture: Be part of a team that develops cutting-edge SaaS products and stays ahead of technology trends.

• Learning Environment: Continuous exposure to latest technologies, market trends, and best practices in digital transformation.

Personal Development

• Work-Life Balance: We value your personal time and well-being alongside professional commitments.

• Youthful & Energetic Team: Collaborate with a professional, experienced, yet youthful team that brings fresh ideas and positive energy.

• Supportive Environment: Work in a culture where ideas are valued, challenges are opportunities, and success is celebrated together.

• Meaningful Work: Contribute to our mission of making the Internet a better place – work that matters beyond just numbers.

• Long-term Relationships: We invest in people who grow with us.

Interested candidates are requested to send their updated resume to careers@compubrain.com with the subject line: "Application for Senior SEO Executive - SG Highway, Ahmedabad"

Please include:

• Updated resume/CV.

• Portfolio with SEO case studies and measurable results.

• List of relevant certifications.

• Links to websites you've optimized (if permissible).

• Cover letter highlighting your SEO achievements.

• Current and expected CTC.

• Notice period.

Note: Candidates with proven track record of organic traffic growth and ranking improvements will be prioritized. Only shortlisted candidates will be contacted for further rounds.

CompuBrain Private Limited is India's preferred technology partner with a mission to make the Internet a better place. We are a leading technology consultancy firm offering comprehensive solutions including website design & development, digital marketing, branding, SaaS products, and technology consulting services to 3800+ clients across 30+ industry verticals.